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Presentation

Important:

- Document to help you register.

The Bachelor's Degree in Marketing and Market Research provides comprehensive quality training in the field of marketing, preparing graduates to meet the existing and future demand for versatile professionals, who are able to carry out a wide range of functions within the areas of marketing direction and management, and market research in national and international environments.

This degree has an eminently practical training vision, guaranteeing the mastery of methodologies and techniques, both quantitative and qualitative, to find solutions to real problems and take advantage of the opportunities that marketing offers.

Bilingual Degree

Students may enrol in the Bilingual modality, consisting of at least 60 ECTS in subjects taught in English in the Bachelor's Degree of the University of Almeria, and a one-year stay at an English-speaking university, as part of the ERASMUS (or similar) programme, where at least 60 other ECTS must be taken. The University will certify that the degree has been completed in the bilingual modality.

Choosing the group

The Bilingual modality involves carefully observing the section on group choice at the time of enrolment, both by those who wish to receive classes in another language and those who do not.

 

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Suggested profile for newly enrolled students

Newly-enrolled students should be creative and innovative people, with the capacity for persuasion and initiative, with a deep interest in market understanding and functioning, and with an ability to obtain and analyse information from different sources.

It would also be appropriate for students to have a certain level of social and communication skills, and an interest in knowing different cultures and customs.

Although prior knowledge in the areas of Social Sciences and Business Economics is valuable, this is not essential for accessing the degree, since general training in these subjects is given during the basic training.

General data

Branch of knowledge:

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Duration of the program:

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Type of education

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Language(s) used

Spanish French English
Spanish French English
Spanish French English

Field of Knowledge:

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Fields of study -ISCED:

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Coordination

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Objectives and Competencies

Objectives and Competencies

Go to Objectives and Competencies

Mentions

Professional and Academic opportunities

Upon completing these studies, graduates will have the academic and employment opportunities listed below:

Academic opportunities. Relation with other studies

The Bachelor's Degree in Marketing and Market Research shares basic training with the Bachelor's Degree in Business Administration and Management, the Bachelor's Degree in Finance and Accounting, and the Bachelor's Degree in Economics.

Graduates in Marketing and Market Research may take one of the postgraduate programmes offered by the Faculty of Economic and Business Sciences: The Official Master’s in Business Management and Economics, the Official Inter-University Master’s in Corporate Accounting and Finance, The Official Master’s in International Business Management and Languages, the Master's in Account Auditing, and the Official Master's in Sustainable Local Development and Co-development.

In addition, they will be able to access other official and non-official masters courses offered by the University of Almeria.

Academic opportunities. Relation with other studies
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Professional opportunities

The bachelor's degree in Marketing and Market Research offers its graduates a wide range of job opportunities and enables them to perform different jobs:

  • Commercial or marketing manager having overall responsibility for the company's activities in relation to the market. 
  • Product manager, who is responsible for developing and executing the marketing plan for a product line. 
  • Accounts manager, responsible for maintaining and developing the relationships with the company's main clients. 
  • Head of a business delegation, in charge of the distribution and marketing activities in the territory of the delegation. 
  • Head of market research, responsible for supplying the company with market information of sufficient quantity and quality to make the right decisions. 
  • Sales manager, responsible for the management of the company's sales team. 
  • Direct marketing manager. 
  • Head of e-commerce. 
  • Director of communications or advertising. 
  • Director of imports and exports and, where appropriate, international trade. 
  • Director or expert in sales and purchasing.
  • Logistics manager. 
  • Distribution manager. 
  • Business executive, etc.

Professional opportunities
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Professional qualification

There are currently no legally regulated professions for the Bachelor's Degree in Marketing and Market Research. However, Decree 871/77, of 26th April 1977, approving the Statute for the Professional Activities of Economists, Chartered Accountants and Certified Accountants, indicates a set of functions related to Business Economics that are related to the competencies of this Degree.

Report

  • Report of the "Undergraduate Degree in Marketing (Curriculum 2010)".Current report (latest version): 16 May 2016.
  • Validation report of the "Undergraduate Degree in Marketing (Curriculum 2010)".Latest validation report: 19 January 2016.
  • P7.- Material Resources and Services.Availability and Suitability of Material Resources and Services.
    (16/05/2016)

Publication

Pending approval

Pending publication

Pending verification

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Regulations and Documents

State, Autonomous Region and UAL Regulations on the general and specific scope of the degree programmes

Qualifications

Information of interest

  • Guide
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