Professor of Marketing in the Department of Economics and Business at the University of Almeria, Spain. PhD in Marketing focused on examining the dissemination of market information within firms from an integrated communication perspective. His current research interests include influencer marketing, relationship marketing, and corporate social responsibility.
He has published in refereed journals such as International Journal of Information Management, Journal of Marketing Management, Information & Management, Journal of Business Research, Corporate Social Responsibility and Environmental Management, Journal of Public Relations Research, Review of Managerial Science, Journal of Environmental Psychology, among others.
He has obtained three six-year periods on research work granted by the CNEAI (2008-2013; 2014-2019; Transference: 2007-2015). He has been visiting professor at the Amsterdam School of Communication Research, University of Amsterdam (The Netherlands).
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